Your Brand.
Our Platform.

Build customized loan products and services, integrate with trusted lenders, and rely on Fulcrum's team of experts to guide you through the entire process.


Customize LoanCenter™ to fit within your brand.

Quality products, a compelling brand story, and unparalleled customer service have earned you the trust of countless clients. It's time for the next step. It's time to offer digital commercial mortgages.

That’s where LoanCenter™ comes in.

Configure and launch a platform that represents your brand from the first call to loan funding, and everything in between.

Create a branded customer experience with Fulcrum’s white-label solutions.


Select the best mortgage products for your clients from our robust developer platform that match the look and feel of your brand.


Launch high-quality, compliant mortgage products in record time by leveraging pre-built integrations.


Scale your business by providing a seamless experience designed to increase customer lifetime value.

The Fulcrum experience.

Our team of technology and mortgage experts work with you to quickly configure a LoanCenter™ that offers flexible lender selection, a seamless customer experience and speed to market.

Flexible lender selection

Direct access to Lenders in Fulcrum’s extensive network and beyond.

Branded customer experience

Mortgage offerings that look and feel native to your brand.

Speed to market

Out-of-the-box integrations that improve speed to market.

LoanCenter™ Features

Employ our Platform to achieve all of your origination goals.


Quoting Engine · Letter of Intent & Exclusivity · Fee Collection

Leverage Fulcrum’s robust core infrastructure to power meaningful direct-to-consumer experiences online.


Digital Communications · Digital Workflows · Originator Distribution

Equip originators with modern technology that streamlines the day-to-day sales process and enhances the overall customer experience.


Developer Tools

Build on top an infrastructure robust enough to stand on its own & flexible enough to support your existing enterprise architecture in the cloud.

Clients are the best advocates for your brand.

Reputation is everything in our business. Protect and enhance yours with LoanCenter. 

Increase word of mouth referrals by providing your current and new clients with the best experience possible. Fulcrum provides you with the win-win opportunity to increase reliance on your brand while giving your clients exactly what they want.